The Universe's Push

Dear XIR –

Fam… the universe be universin’ 😂 and we love a good serendipitous moment. Complete SN: I feel like that’s truly the secret to a happy life lol. Accept and let be.

Anyway… now that we got that out of the way. Let me get to story. *clears throat* (in my Moesha voice):

Sometimes the universe has a weird way of pushing you exactly where you need to be. Three months ago, I was about to accept my dream role – Head of AMER Marketing & GTM at a $1B fintech.

Had just driven $20M in pipeline. And was fully ready to scale the blueprint. Everything was aligned. I was literally vibrating with energy.

Then out of nowhere: the company shut down.

I have been in fintech and finance for a minute now and I have never seen a 10-year unicorn evaporate just like that. Gave serious Thanos infinity stone vibes.

At first, I tried not to take it personally. Hundreds of people had just lost their jobs after all. Why was I making this about me? As hard as I tried not to (because like…who the hell am I lol), it still felt as though the universe was screaming LOUDLY.

The Patterns You Can't Unsee

But here's the thing about being an XIR: When you see patterns others miss, you can't unsee them.

And what I kept seeing for the last 3 years was painful:

• B2B growth getting more expensive and less human

• Community leaders with real impact struggling to prove ROI

• Relationships being sacrificed for metrics

• Different approaches being forced into old boxes

That's when it slapped me in the face and called me Sally:

So I did what any reasonable person would do: I went to Brasil. Sat under a tree. And pondered life (you know, as one does when processing a company shutdown 😂).

And asked myself the real question:

Because 4 years of driving community growth at top fintechs taught me:

And that's exactly what we're missing:

The bridge between community and commerce.
The translation between relationships and revenue.
The proof that different drives better results.

Building the Bridge

So allow me to reintroduce myself:
I'm Jeanine Suah, Cofounder & CEO of Bridg.

We're a holding company transforming how B2B growth happens. (and yes chile…the name is intentional)

How are we building this bridge? Three ways that actually work:

1. Strategic Growth Partner for Series A+ companies 
   Remember that $20M in 6 days story? Yeah... we are doing that for other amazing fintechs (our sweet spot)

2. Community Revenue Acceleration
   Because Heads of Community deserve better than "But what's the ROI?" (we're helping them 3x their revenue impact)

3. Growth Tools & Systems (SaaS)
   Making community ROI measurable and repeatable because duh I am an investor who geeks out on productivity / community software (plus I'm tired of doing everything in Airtable and Notion)

We’re making moves already. $47K MRR closed. 2 products in development. things are moving. It really is exciting.

My #1 goal now is to be an advocate for us. To start to educate the world and what those building at the intersection can truly do when they just get out of our way.

How to Build Your Own Bridge

Quick framework for my fellow bridge builders:
When you see a gap others miss, ask yourself:

1. Why hasn't this been solved?

2. What unique perspective do I bring?

3. Who else needs this bridge?

The answers might surprise you.
(They might even lead you to sit under a tree in Brasil 😉

TL;DR

How is this relevant for you, you may ask?

My dream isn't just to build bridges.
It's to create a world where XIRs get paid to be themselves.
Where our weird becomes our worth.
And where we can bridge the gap between traditional and unconventional.

SO many exciting projects and opportunities coming up.
I cannot wait to share them with you.

• Notion is literally hiring an XIR (they just don’t know it yet)

• Ben Lang (early Notion) dropped BARS and released 36 roles at startups that are hiring. Cool opportunity to pitch them on an XIR role.

• Perplexity is hiring a Head of Community.

Random things my ADHD brain encountered this week:

• Something I'm building: A VIP community for Heads of Community who are ready to turn their impact into income. (details about first cohort will be announced soon) 👀

• Something I'm seeing: The companies that embrace XIRs are growing faster and spending less than those still stuck in silos.

• Something I'm proud of: 2 products in development. You all will be the first ones I share them with. One is something I built out at Brex for Heads of Community, super connectors, and investors to manage inbound.

I'm inviting you to build with me.

Not just as clients or partners.
But as fellow bridge builders.
Because this isn't just about one company.
This is about creating a whole new category.

Next week, I'll show you how we turned community into $20M in 6 days (I was gonna do it this week but you know…ADHD and went with my gut).

But for now, I want you to remember:
Sometimes the scariest calls are the most important ones.
Sometimes the "random" path is exactly right.
And sometimes you have to sit under a tree in Brasil to figure that out.

Love you all and am grateful you’re here,