- Dear XIR
- Pages
- XIR B2B Translator

Turn Different Into Revenue
A framework for speaking B2B's language
First things first: you aren't broken.
You just haven't figured out how to translate your weird into a language that traditional B2B understands.
You're probably here because:
Your unconventional background keeps getting overlooked
You see revenue opportunities others miss
Traditional roles feel too narrow for your vision
You're ready to GTM differently and need the right talent
Or maybe you just clicked by accident (lucky you)
Here's the thing: In 2023, I turned my "unconventional" background into $30M for a multi-billion dollar brand and in 2024, turned $20M in 6 days. How? Because I learned to translate my vision into language B2B leaders and executives actually understand.
The secret? A framework that turns different perspectives into revenue opportunities execs can't ignore.
Got a 6-figure budget approved in one meeting.
Landed multiple strategic partnerships in weeks.
Helped billion-dollar brands see growth opportunities they were missing.
Ready to speak the language that unlocks millions?
Drop your email below for the exact framework I use to turn (my weird ass) different into revenue 👇🏾
p.s. this isn't some made up theory – it's the same system I used to get executive-level buy-in, close six-figure deals, and help teams do the same.
p.p.s. by entering your email you'll also be signed up to my weekly Dear XIR – raw stories and frameworks helping B2B leaders at top startups GTM differently.