The Million-Dollar Head of Community

Where community drives serious revenue

Let's be real:

If you're in B2B SaaS, your Head of Community should be driving hundreds of thousands – if not millions – in revenue.

But right now? You're probably:

• Struggling to get executive buy-in for your community vision

• Running into the "but what's the ROI?" wall

• Ready to build your first community team

• Seeing revenue opportunities everyone else is missing

• Or maybe just tired of justifying community budgets (I feel you)

Here's what's wild: Most companies see community as a cost center. I see it as a revenue engine.

I've used this exact template to create Head of Community roles that:

• Generated $30M+ through community-led growth

• Drove 2,500+ net new accounts

• Built millions in strategic pipeline

• Got six-figure budgets approved in single meetings

The secret sauce is a cross-functional approach that speaks directly to what execs care about: revenue and growth.

This isn't a blanket community role template. It's the exact framework I have used in the past (I also created this for Anthropic to position community as a strategic revenue driver).

Ready to turn your community role into a growth engine?

Drop your email below for the template that turns community into millions 👇🏾

Building differently,
Jeanine

p.s. you'll also get my weekly Dear XIR letter – raw stories and frameworks for B2B leaders building differently.