Screw the box

Dear XIR –

I’ve started this letter 48 times.

Because how do you tell someone that their biggest "weakness" is actually worth millions? That not fitting into one box isn't just ok – but the future of B2B growth?

So let me start here:
I see you.

I see the anxiety when someone asks "what do you do?"
I see the exhaustion of having your talents misunderstood.
I see the cold-blooded fire in you to build differently.

I know because I've lived it. And I still live it.

I was the sociolinguist turned founder and investor.
The community builder who drove $20M in 6 days.
The square peg hammered into holes until both were broken.

For years, I thought something was wrong with me.
Why couldn't I just stay focused?
Why couldn't I just fit in one damn box?

Then something happened that changed everything:
I realized that I was never meant to fit into the box.

Turns out, not fitting in was worth millions.
And I'm here to show you exactly how.

The proof?
– $300K+ deals from seeing intersections others missed
– 5-figure MRR contracts closed within hours
– $20M generated in 6 days through community

Jobs + opportunities that don’t fit into one box

• Founder who is an entire vibe seeking non-traditional CTO

• Asylum Ventures writing $1-2M checks for XIR / Generalist-esque founders

Starting next week, you will see proven frameworks & systems to GTM differently:

• Real stories from the trenches

• Actual frameworks that work

• Raw numbers that prove it

• Permission to build differently

Sometimes it'll be letters. Sometimes voice notes. Sometimes videos. Sometimes community submissions. ‘Cause why should the format fit in one box either?

First thoughts from the intersection:

• Something I feel deeply: You're not broken. You're not unfocused. You're not "too much." You're an XIR. And that’s your superpower.

• Something I’m proving: Different talent drives better revenue.

• Something I’m questioning: Why are we forced to choose one thing when the magic actually happens at the intersection?

• Current read: Courage is Calling by Ryan Holiday.

  • Author’s notes: Read 1-2 chapters each morning (before you start your day). Apply what you learn in real time. Reflect.

Welcome to Dear XIR.
Welcome to the intersection.
Welcome home …you weirdo.

XIRs will change the face of B2B growth in 2025.
Get ready. Cause shit is about to pop off.

Building differently (and damn proud of it) –