DEAR XIR

Letters from the Intersection

DEAR XIR –

Wtf is the matter with me? lol

I literally spent the last 3 months reverse-engineering an entire operating system just to create a lane for cross-functional builders like us.

Regrets? None at all.

Though…to be real: repeating this sounds absolutely unhinged.

But the craziness of it all is exactly my point.

Walk with me for a sec: 3 months ago, I literally sat down at my desk,

I analyzed the market and thought about the problem I was trying to solve.

I considered the supply/demand curve and the requirements for mass adoption to take place. I mapped out how the hell we would make money from it all.

And then poof – the XIR OS was born.

It sounds kind of normal when I explain it like this but bro…

Who puts multiple 5-figure paying clients on the back burner to build an entire product from scratch because they refuse to accept "that's just how the market is"?

XIRs do. That's who.

Because that's how we genuinely think. That’s how we approach problems.

And I'm about to show you why this type of thinking is worth millions.

Why I Chose the Hard Way (…Again)

I had a choice.

I could've built a cash-flow positive agency selling the same growth consulting everyone else sells. Clean. Simple. Profitable from day one.

OR I could do what my soul was screaming at me to do: solve the actual problem.

You see, I tried three different business models over the past year:

1. Growth agency (commodity: cute and replaceable – but everyone does it)

2. Talent placement (too much chaos without proper structure)

3. Tech w/o proven problem-solution fit (startup failure 101 – building in a vacuum)

All three broke for the same reason: they couldn't fuel the movement.

They felt deeply and unsatisfyingly…empty. Unsustainable.

Like I was doing what everyone else does just to “make money.”

And ew who wants to do that? lol

Don’t get me wrong – we love money (duh). But not at the risk of operating at our full capacity. In our most authentic state? Hard pass fam. Been there.

The Convo That Changed Everything

A VC friend at a ~$70M fund told me something that stopped me in my tracks:

"You need to leverage AI to replicate your intelligence. The same intelligence that turned Brex from an everyday product-led fintech into one of the sexiest, most fun fintechs in the world because of your event strategy and community-to-revenue playbook."

He said other fintechs are literally running the exact same playbook I created.

And it’s true.

It sparked something I just couldn't shake – no matter how hard I tried.

That's when it hit me: Instead of trying to place XIRs in roles that technically don't exist yet (at least directly), why don't I just build the system that makes those roles essential?

That makes them undeniable.

The Movement Economics Nobody Talks About

Every movement that achieves mass adoption follows predictable economic laws.

I studied these patterns while building XIR OS because creating a new category isn't just about “feel good passion” – it's also about understanding market mechanics.

Three economic principles determine whether movements scale or die:

1. You need a starving crowd, not a perfect product

   Gary Halbert used to ask: "If you had a hamburger stand and wanted to beat all competition, what advantage would you want most?"

   His answer: "The only advantage I want is a starving crowd."

   That's exactly what we had with XIRs. Companies bleeding millions from departmental disconnects. They just didn't know what to call the solution.
   

2. Supply and demand must hit equilibrium for mass adoption Research shows 40% of marketing success comes from targeting the right audience, 40% from the offer, and only 20% from creative execution. We were focused on the wrong 20% – trying to perfect our messaging instead of creating systematic demand.
   

3. Standardization eliminates adoption friction Studies prove that increased adoption happens when rival approaches stop competing. Think Airbnb standardizing home-sharing. Uber standardizing ride-sharing. We needed to standardize cross-functional value so companies could actually implement it.

XIR OS addresses all of these.

What We Actually Built

Instead of being that consultant telling companies to "just hire better" –

(no shade to them; empty words are just not my vibe. Wait…that was kinda shady to say bahaha welp it be like that sometimes) –

We built an operating system that identifies exactly where their GTM motion is bleeding money across departments.

It’s no longer about adding more people.

It's about connecting the dots between the people you already have.

The system runs on what we call the Trust-to-Revenue Loop – six stages that most companies treat as separate silos:

1. Brand Presence (marketing thinks it owns this)

2. Content + Signals (community team measures vanity metrics)

3. Community Activation (sales doesn't even track these)

4. Trust-Based Engagement (finance sees numbers, not patterns)

5. Signal → Sales Routing (customer success works in isolation)

6. Revenue & Feedback Loop (marketing again, but disconnected from stage 1)

Most companies would hire six different specialists to handle these stages separately.

We built ONE system that connects all six and shows you exactly where the handoffs break down. And oh btw…guess who it’s managed by? 😉

Why This Matters for XIRs

This OS is about proving XIR thinking works at scale.

And I have proved it 6 times already across 6 different orgs.

When you can look at a company's entire GTM motion and immediately spot three places where they're losing money because departments aren't talking to each other – that's not magic. That's systems thinking. That's pattern recognition.

And that's exactly what makes you irreplaceable.

Please please please DO NOT ever forget this.

This is the baseline for what will become your strategic positioning.

The thing that will turn you from a random Generalist into a strategic cross-functional expert.

Your Moves This Week

Want to test this thinking in your current role? Try this:

The Revenue Leakage Audit

Pick any customer journey in your company and ask these three questions:

1. Where do warm leads go cold? (Check your handoffs)

2. What signals are we missing? (Engagement without routing)

3. Who owns post-sale revenue? (Multiple answers = problem)

Then document exactly what you find.

Don't try to fix everything at once – just map the disconnects.

That's how you start thinking like an XIR.

That's how you prove cross-functional value.

Long Story Short

Yes…I did reverse-engineer an entire operating system because I refused to accept "this is just the way things are."

And you don't have to accept everything you see either.

Look, only 2.5% of the world actually innovates.

They take a stand and say “wayminnnn maybe we don’t have to subscribe to x simply because that’s the way it’s always been done.”

THAT my dear…dear XIR, is Peak XIR energy.

Different drives millions. And we’re about to prove it.

Alexa – play Feeling Good by Nina Simone. It's a new dawn, babygirl.

And I’m feeling GOODDDD.

With love and systems thinking always,

P.S. If you tried the Revenue Leakage Audit and found critical breaks, hit reply.

Doing temp checks this week to see who might be ready for XIR OS early access.

The future belongs to the intersection.