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Dear XIR –

I almost didn't post that morning.

After 6 weeks of back and forth strategy meetings, bridging gaps between departments, endless revisions, and "perfecting" our community-led growth plan...

I sent my direct superior (and amazing friend who actually brought me onto the team) a Tuesday night Slack message that changed everything:

No fancy deck. No complex strategy docs. Just pure trust in what I knew would work. And that trust turned into $20M pipeline in 6 days.

The Setup

Most people would've waited until everything was "perfect." But I'd learned something crucial at Brex: Sometimes you have to show rather than tell.

So that Tuesday morning, I posted. And then? Pure chaos.

The beautiful kind. The First 24 Hours was a straight up madhouse:

• 200+ inbound messages hitting my inbox

• My phone literally overheating from notifications

• Comments flooding faster than I could read

• DMs coming in while I was responding to other DMs

• The best kind of overwhelm

Until I remembered: I'd been here before.

I'd literally built systems for handling massive inbound that: still felt personal, scaled beautifully (if I do say so myself, and actually got results).

The last time I cracked the code, I ended up hitting 200% over goal (shoutout to the 🐐 Reed Macdonald for being my right-hand).

The secret is in understanding exactly who does what.

It's not just about handling volume. It's about maintaining quality at scale.

The Framework

Like any good athlete (SN: did y’all know I used to ball back in the day? And play volleyball and run track? If you don’t know…now you know), I know that every single player on a team has a distinct role:

Mine? Building excitement and trust.
The SDR team? Closing qualified leads.
The system? Making it all flow.

We turned chaos into a refined pipeline by building:

1. Clear qualification criteria

• Not just metrics

• Real fit indicators

• Success predictors

2. Automated but personal follow-up

• Custom triggers

• Human touch points

• Zero copy/paste vibes

3. Strategic SDR handoff

• Warm intros only

• Context preservation

• Clear next steps

4. Full-circle support

• Resource sharing

• Network access

• Alternative paths

The Results

Not to flex but... this campaign broke every growth metric we had – way beyond what even I expected. Turns out when you combine real value with authentic connection, wild things can happen at scale.

The Magic at the Intersection

Dead ass: this is what the majority of people miss.
This wasn't just about the numbers.

The real breakthrough came from combining:

• Community trust (built over years)

• Sales efficiency (learned through trial)

• Marketing reach (earned, not bought)

• Process innovation (my secret sauce)

All translated into language everyone understood.

Want to go deeper?

Pause. I am so immature lol.

I legit want to dive deeper into this and completely nerd out but I want to know which part interests you most so I know how to move forward.

Vote or reply "PART 2" and let me know which one.

I'll break down the most requested piece next week.

Changes (cue Tupac)

SN: Made some changes to the format below. Been working on iterating to make this more interesting and relevant for all of us.

Please don’t forget to drop your thoughts in the Rate My Chaos section.

Thank you in advance for every ounce of energy you spend giving feedback. It means the world to me. ❤️

Leaders proving different drives millions

They said poetry had no place in VC. Then he raised $66M from Amazon, Google and Twitter in his first fund.

Here’s how Aaron Samuels, GP at Collide Capital turned bars into billions.

Jobs / resources / capital for unconventional builders

• 36 startups (all $50-100M+ raised) actively hiring (credit: Ben Lang)

• Anthropic hiring an XIR (they just don’t know it yet)

• Generalist World's next cohort closing in 4 days. Use JEANINE200 for $200 off. Reply GENERALIST for a direct intro to Milly + Lindsey’s team.

Raw thoughts my ADHD brain caught this week

• An opportunity others missed: XIR vs. Influencer Marketing - XIRs build compound trust through delivery, while influencers chase follower growth. Quality beats quantity for ROI. ☑ Action item: Expand on this.

• When I proved something worked differently: Being direct with founders and focusing on value over features wins, especially in fintech. Make it make sense for them – works every time.

• A pattern I noticed that excited me: Compound trust = exponential growth. The most trusted humans are often the most connected because consistent delivery creates new opportunities. This flywheel works in both B2B and B2C. ☑ Action item: Create framework and share.

Please let me know your honest thoughts of this new format. I am trying to improve every couple of weeks. Your feedback matters.

Love you all and am wishing you the best week!